Half Of All Franchises Are Owned By Multi-Unit Franchise Operators
Multi-unit franchise operators are on the rise. Some buy multiple units in the same brand. A few buy more than one franchise in different but competing brands. Others buy multiple units in totally different sectors.
Franchisor Benefits
For the franchisor it is highly advantageous to have a successful site operator running more than one unit. Once a franchisee has proven their mettle in one territory chances of success in multiple territories are higher.
Franchisors are taking less risk with somebody that has already proven their ability to manage the business model. No matter how careful the initial evaluation process is, it is not always possible to tell which franchisee has the mettle to run a business successfully when they buy their first unit.
Less training time is required when a franchisee buys their second unit. The franchisee has already done the initial training course and also possesses real live knowledge of operating the business in the field.
Franchisee Advantages
For the franchisee the advantage of owning more than one unit is that they have already...