These days hand-tied bouquet has become something of a victim of its own success. A lot of florists have backed themselves into this aquapack trap and every one expects their bouquets to be presented that way. Though, you can not say that hand-tied can ever disappear completely, florists need to be showing the customer different ideas and not sticking just on hand-tied.
So whats wrong with a beautifully-designed and wrapped hand-tied bouquet? Two things: the unfortunate dumbing-down its had in the marketplace, and the labour cost for the independent florist in creating it. The fact that endless versions of this once premium product are now available every where, from the supermarkets and garage forecourt to the stall on the street – and often at prices that leave the independent florists without the hope of competing.
Unfortunately the supermarkets can now produce what, to the untrained eye, looks like a very similar product so it is no longer enough for the florist to do the basic hand-tied bouquet. And florists have to make them even more special, what ever thats with accessories or luxury wrappings, or offering alternative like luxury tropical flowers or...
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