They are the hottest wearable right now, despite the fashion gurus adding the adjective ‘once trendy’ while referring to them. Yes we’re talking about rubber wristbands. You can’t escape them anymore. Be it evacuees at Gaza or NBA football stars, all are wearing these bands. Passing fad? Don’t know, but they are still selling like hot cakes.
If you have just stepped out of a time machine and can’t distinguish a rubber wristband from a tennis wristband, read this: Rubber wristbands were popularised by famous cycling champion Lance Armstrong who fought and survived multiple cancers. Armstrong wore a signature yellow rubber wristband during his record sixth straight victory at the Tour de France in July.
Armstrong was diagnosed with testicular cancer that had spread to his lungs and brain when he was 25. He won the 1999 Tour de France and has won it six years in a row. The ‘Livestrong’ rubber wristbands from the Lance Armstrong Foundation are a means to show support for those battling cancer. The sales of these wristbands shot up when Oprah Winfrey encouraged her viewers to order a bracelet when she had Armstrong as a...
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