I believe that one of the key causes of failure of online businesses in their first year is the lack of focus by the owner. There are literally so many things to do in the day that its hard to decide which one of the mile-long list is the best task to tackle first. Moreover, there are so many demands on our time that were forced to work a little on one project, move to another project and work on that, only to move to another project and work on that.
Nothing gets our full attention for a long period of time. The result is that our work suffers because were not giving it 100% effort. And, frankly, we dont get nearly enough done because were switching from one task to another and each task has its own paperwork, computer programs, thinking style, etc.
How can we correct this problem? Its easy. First, recognize that there are two kinds of focus approaches. Then, realize that they are both appropriate for certain types of work.
The shotgun approach is the approach that most online business owners use right now for all of their work. Just like shot from a gun that scatters, you put out all kinds effort and expect some of it to be effective. There is nothing...
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