Headlines and Tone Testing: Are You Able to Get Your Message Across?
Writers often depend on headlines to create appeal for their write-ups. Headlines, after all, are often the first line of writing that a person reads when he comes across an article, news story or book. A headline can create curiosity, stir up interest and generate wonder. The tone of the headline also affects the readers’ response and elicits reactions right then and there. For proper headline creation and tone testing, here are some things to keep in mind:
The headline should set the tone
Whether your write-up is upbeat, formal, businesslike, provocative, engaging or a call-to-arms kind of thing, the tone of your headline should reflect it. Very often, your goal as a writer helps set the tone of the headline and the subsequent body of the write-up.
Are you trying to give information? Raise a question? Intrigue the reader? Create a sense of urgency? Decide on the goal of your write-up first and this will help guide you on finding the tone for your headline.
Write down the keywords that define your article
This is especially important if you will be writing for...
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