Hey Contractors, Youd Better Pick The Right Market For Your Business
I hear two complaints CONSTANTLY from contractors.
1. I cant find enough good work.
2. I cant find enough good workers.
What most contractors fail to realize is that the two problems are closely related. The first causes the second. And both are a function of the market you operate in.
Finding an adequate supply of good workers can always be solved with money. If you can afford to pay the wages workers want and give them the hours they need, they will flock to your company.
A lack of high margins is what complicates staffing.
The market you sell to greatly affects your ability to make money and your ability to hire good workers.
You need to choose your market wisely, very wisely.
Before permanently committing your destiny to a market (including the one you are currently focused on) you must research the following issues.
1. Can you track down enough prospects?
2. Can you market to the prospects cost effectively?
3. Do clients value anything beyond lowest price?
4. Does the work require expensive equipment?
5. Can...