If you have a website that is not performing well it is possible that you have selected keywords or phrases that are too general.
When you choose an all-encompassing keyword or phrase you have to understand there is significant competition for the same broad term.
To set your website apart you may need to look into the possibility of become much more specific about describing your product in keyword phrasing. For instance if you sell sweatshirts, you may want to choose more specific phrasing than simply ‘sweatshirts’. You might improve your site rankings by using terms such as ‘sports theme sweatshirts’ or ‘sports theme apparel’ or even go so far as to name individual sports teams as part of you keyword options.
By checking out the online competition you have a greater opportunity to see how you can set yourself apart and be unique in competitive online marketing.
Did you know you can actually observe the keywords and phrases your competition is targeting? In order to take a look at the html language of any webpage that contains this information simply click on ‘view’ from the top menu of your browser...
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