A growing admiration for pets has Americans buying increasingly creative pet products, from self-washing, toilet bowl-shaped cat litter boxes and dog strollers to tennis ball-launching doggie golf-club drivers, treat launchers and high-tech clippers. These hot new products and hundreds of others were unveiled at Global Pet Expo, the pet industry’s largest annual trade show in the world. Figures from the American Pet Products Manufacturers Association (APPMA) show spending on pets is at an all-time high-an estimated $38.4 billion this year.
So just where are these billions going?
• $15.2 billion for food
• $9.3 billion for supplies and over-the-counter medications
• $9.4 billion for veterinarian care
• $1.8 billion for live animal purchases
• $2.7 billion for other services.
And it’s not just the basics. APPMA’s National Pet Owners Survey shows 27 percent of dog owners and 13 percent of cat owners buy their pets birthday presents, and 55 percent of dog owners and 37 percent of cat owners buy their pets holiday presents.
All this spending and pampering has prompted ingenuity...
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