With the advent of search engines, there have been users who have used ways and means to achieve high search engine rankings. In the beginning, these search engine techniques were fairly simple, such as stuffing hidden tags with keywords or using invisible text on pages. As the search engines caught on to these tactics, the techniques used to achieve high search engine ranking evolved into more sophisticated methodologies.
What is overlooked is the fact that the search engines have established ranking criteria based upon extensive study of their users. In most cases, the sites that do not have high search engine ranking are not giving the visitor what the search engine rule book has deemed important. Unless they have the awareness to know what search engine users want, how could a web designer or business owner expect to do better?
In short, put informative content on your pages. Your search engine techniques shouldn’t center on taking an existing site and changing it as little as possible for the sole purpose of achieving high search engine rankings- rather it should center around making whatever changes are necessary to directly address the interests of...
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