If your company has a good product and a hungry market for that product, youre closer to success than 90% of the rest. But to take that final step, some of the most successful companies in the world have hired a Branding Company to craft their companys brand image into the sales and loyalty-generating machine it needs to be.
How have these successful companiestake your pick from the Fortune 500found these branding companies? Theres no one-stop resource or fail-safe formula. Fact is, finding one worth its salt is exceedingly difficult. But if youre going to take your brand to the next level, theres no way around ityou need one. So, here are some things to remember when youre out there on the hunt:
1. Know your needs and have an idea about how youd like them met. This will give you the self-knowledge you need to better gauge the work of the branding agencies you’ll encounter to determine if they really can deliver what you need.
2. Go ahead, be a fan. If you admire the branding efforts of a certain company, call around and find out who did the work.
3. Go with a referral, not a blind hire. Canvass your contacts. This is always better than hiring...
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