What I want to discuss in this article is the basic idea of honesty. The internet is a wonderful place to do business, but with the continuous flood of spyware, malware, and spam, it can be a horrible and very frustrating for the average user. I am amazed, but not surprised, by the unethical practice of businesses using popups and spam to sell a product. It isnt surprising because the fact is that those business practices work. Any of us that have worked in this field for awhile know that traffic is king.
My experience has been one of honest return for honesty when dealing with customers. Maybe its not a quick buck, but I can look at myself in the mirror in the morning and know I did the right thing. I would rather have a customer for life than a fly by night sale to a customer that I tricked into buying my product. It isnt always about the bottom line of making cash. It should be about service and product value. Over the past couple of years I have had more business cleaning up computers that have been completely overran with viruses, trojans, and spam than Ive done computer builds. The number one complaint is I just want to be able to use my computer, not...
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