Slow Burn
Many people turn to hot lists to make product sourcing decisions. These lists are designed to tell sellers what buyers want at the moment. The problem is most of these lists are static, so they quickly become obsolete. When a hot list comes out, everyone jumps on board and quickly floods the market with those items, leaving little room for competition.
Both product sourcing and market research are dynamic in nature. The difference between a hot list thats going to burn you and a hot list that can put you ahead of the retailing curve is whether or not that list is being continually updated with new research data. When a list stays current, you know that the items on it arent items that were hot yesterdaytheyre items that are hot NOW!
EBay to the Rescue!
Thats what makes eBays hot items list one of the best aroundevery month, they put out a new list based on their own data research. So essentially, theyre doing a large part of your market research for you, at no cost. You can find this information at http://eBay.com/sellercentraljust download the hot list PDF file.
Janelle Elms, an eBay University instructor, recommends printing these...
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