How A Ghost With A Blue Ball Can Boost Online Marketing
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What does online marketing have to do with a ghost? Plenty. Read this and you will see why. The memory still unsettles me whenever I think back to that night.
The experience taught me that to write about a product, you have to see it at work. You will see how this can help you, also. But first, here is what happened that night.
It was November – almost 3 years ago. My friend and client, Guido, asked me to write a sales letter and a couple of ads for him. He ran a ghost busting business.
It struck me as hard to make money chasing ghosts out of peoples houses but he made a good living. Guido convinced me that I had to get a feel for his business. So, he asked me to accompany him on a job.
I agreed and found myself the following Thursday night with him and his girlfriend, Erin, in the home of an art gallery owner. The owner and his family were away and the place smelled of stale smoke and chrysanthemums. We were alone or almost alone.
The ghost, Guido explained, was a child who had died in the house 60 years before. He would come back looking for toys. Guido...