My Australian friend, Alan, recently got in touch for advice on how to make more money from his recently set up website. Alan is into natural health treatments, so his simplehealthmaintenance.com website is one that offers natural solutions to health problems.
Alan asked for my advice as to how to monetize this new site, knowing that I have had success with Google Adsense.
First off, Alan needs to consider whether sales are his primary objective. If so, the addition of Adsense to the site, whilst bringing in extra income, might reduce potential sales.
Adding Adsense to his site would be a quick & easy way to make money. I suggested a horizontal Adsense link, just below the main navigation bar which runs across his index or home page. This would look natural and looks like part of the website navigation.
Also, the addition of a Google skyscraper unit on the right of his page would add value to the site, and also increase his income, but without detracting from his primary objective of sales.
Now, Alan is an expert on health, but not so good at search engine optimization. His heading for the page of Simple health treatments...