Book clubs have been quite a rage over the last few years. Fueled in part by Oprah and others, the concept of reading a book then gathering with others who have read the same book has become cool again.
The reasons people have found them valuable include:
– a great way to have meaningful conversation.
– a way to support your own reading habit (I need to have the book read before the meeting!).
– a way to form a community to have a great reason to gather with other people to bond.
– a way to learn something in a fun way.
It is for all of those same reasons and more that I suggest and encourage business book clubs. Maybe you would like to start one within your organization or maybe you would prefer to build one among colleagues from outside of work. Either way this article will outline the keys to help you build a successful single event or long-term club.
1. Market the idea. Once you are excited about this concept, use your influence and knowledge of your target group to market the concept to them. Even if your goal is to build a long-term club. Dont market it that way that requires too big...
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