Because I’m a journalist and copywriter who also reads and writes blogs, people who don’t use the Internet as much as I do have started to ask me some searching questions of late. Some of them sound worried.
They have heard a lot about blogging and the impact it could have on traditional marketing.
One person even asked me (perhaps a little concerned) if PR teams will be replaced with bloggers. I don’t see it, I reassured them.
PR is also about managing people and that will always be important. The mainstream media isn’t about to disappear, and the majority of the population probably couldn’t care less about blogs. For all the hype, blogging should be seen as a potential addition to a marketing portfolio.
The place blogging may have its biggest impact is on areas of the trade press.
There is a revolution in publishing taking place, sparked by the new forms of advertising such as Google ad sense. This has made it possible for someone running a blog site, with a staff of one and overheads of almost nothing, to start earning a living from their publishing.
If the blogger can get readers, then Google places...
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