If your business has a website, most likely it’s constantly changing and evolving. This can be a good thing but how you handle these changes can make a dramatic difference in how effective your website becomes.
Some of your content may be time sensitive, such as information on special promotions, contests and things of that nature. Some content may no longer be relevant to your business, such as discontinued products or services. Most people’s first course of action in these cases would be to simply remove these pages and all internal links (links from your own website pointing to your own pages) so that there is no path to them. This is not the best approach and can result in less website traffic and also potentially affect your search engine rankings.
There is a strong possibility that other people have placed links on their website pointing to the removed pages. Some people may have even previously book marked the removed pages for future use. Once you’ve removed the pages you have eliminated these sources of prospects.
Search engines follow links to find websites and web pages. By removing these pages, you are removing the content that...
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