Many people think that email marketing has lost its power due to the new laws. However, the new laws have actually helped those with newsletters and those using email marketing. It has forced publishers to write quality newsletters and to treat their subscribers with the respect that is due to them. Before the laws were in place, there were many publications that were just advertising machines and much of the sales copy was of poor standard.
Now publishers and businesses are realizing the true value of their subscribers and treating them like the VIPs they are. This means that email marketing is of better quality and more effective. Visitors can subscribe to newsletters with confidence that they will not be bombarded with advertisements as soon as they sign up. You will get more website sign ups and a better open rate for your newsletters.
The only problem now is the vast amount of email filters that sometimes eat up your important mail to your subscribers. It is important to alert your subscribers in your initial welcome or confirmation email, and give them instructions on how to white list your mail. It is also vital to your email marketing campaigns to have a...
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