How Chris Bangle Saved The World: The 2006 BMW 5 Series
Hes mad, they all said. Then they all started copying the BMW design chiefs ideas. Whether you like his work or loathe it, Chris Bangle is the most influential car designer of the 21st century. His visual energy was a hallmark of many of the new cars at the recent Frankfurt and Tokyo motor shows. Before Bangle, premium cars followed the lead of Mercedes and more recently Audi were organic, clean, simple designs. Modern cars are fussier, busier, multi-angled, sharper edged. Thats the Bangle influence.
Bangle himself wont comment on his favorite BMW, but claims the new 5-Series is the most avant-garde product we have ever done. The previous BMW 5 Series was an elegant car, surmising the evolution of the classic BMW look. However, it was not penetrating the luxury car market. With the changing demographic of China and Asia emerging as major car buyers, BMW needed to do something new, something big. Under Bangles tutelage, BMWs design philosophy has encompassed the modernistic approach: form should always follow function. Such philosophy is not something new to BMW it has been the brand hallmark since the...
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