How Come I Can’t Say My Product Is For Everybody When I Think It Is?
That’s a question networkers ask me a lot. And it seems so reasonable, especially when they really love their product. Three answers for you if you are wondering about this:
1. Has everyone bought your product?
If not, then everyone has spoken, haven’t they? Sigh. And no, it’s not necessarily that your presentation is bad. Even with the ideal show ‘n tell, there might not be a match. Not everyone plays tennis, so everyone will not buy the latest greatest tennis racquet. Some people prefer golf, so they spend their shekels on THAT.
Helpful belief 1: Recognize you are seeking just people who already share your worldview on the thing to begin with. A teensie weensie sliver of the big market out there. E.g., some people insist on organic, others buy regular, even when given a choice. There’s room for both. Depends on your values, yes?
2. When you, the sales person, is talking about your product’s wonders, your words are immediately suspect. Seth Godin writes this about that:
“There’s a huge cohort of consumers that...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
