Successful internet marketers invariably follow this sequence when deciding what products to sell or promote:
Find out what people want
Supply a product which fills that need
Get their customers to buy that product
It really does all come down to that simple sequence of events: too many beginners put the second one before the first one, and then wonder why they cant sell anything. Its no use being an expert on esoteric subjects like the nocturnal habits of whales – no one is interested. It is much better to be an almost-expert on something which is much more popular, like a particular breed of dog.
So, how do you find a niche market? The first thing to do is to find out what is hot at the moment, or what is perennially hot. That means doing some research, and this can be as simple as going to the local newsagents and looking at the magazines there. You now know that they have a loyal following, or they wouldnt be published. If the topic interests you, buy a few copies and look in the ads at the back. If you see the same ads appearing issue after issue you will know that those ads are attracting buyers. Advertisers will keep changing the...
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