1. It wont get tossed out with the rest of the junk mail.
2. It builds a genuine bond with the recipient.
3. Its personal, a 1:1 marketing touch, and customized.
4. It costs less than 40 cents.
5. It takes less than 10 minutes to do.
6. It requires no expensive investment.
7. Its low-tech, but high-touch.
8. Its a great way to turn downtime and waiting into productive marketing time.
9. Its rarely used and sets you apart from the crowd.
10. It gets a higher response than any other marketing tactic you could use.
What is this amazing tool? A thank you note. Okay, waitbefore you roll your eyes and stop reading, take a quick look at happens when you use this one simple tool:
Thank you for your note. Ive never been so impressed. It made me stop and send this email to you. When can we meet?
Id like to say thank you for the note. Really nice touchyouve made an impression. Yeah, Id definitely like to talk more.
Thank you for the personalized note. It is a very nice touch and will motivate me to think more about the marketing skills you taught me in your class. I will do my best to inform my...
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