To become an effective copywriter for the Web, the first thing you need to learn are the major differences between online and offline copywriting.
Who Reads It?
Offline copies are printed on various materials, and theyre something that some people may read just to pass the time. With no expectations, offline readers can afford to be more patient and forgiving.
Online copies, however, dont have that luxury. More often than not, Internet users have a reason for visiting a website and they definitely have expectations when it comes to reading any online copy. And since they know what they want and what to look for, theyre more inclined to be impatient and wouldnt hesitate to switch to another article if what theyre currently reading proves to be unsuitable.
One Chance from Start to Finish
Again, certain situations in the offline world give readers no chance to be choosy. Reading from a single magazine limits them to the contents of the magazine. If there are no other magazines available and they need to acquire certain information or, once again, theyre desperate to pass the time, they have no other recourse but to read the magazine from start...
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