So how long is too long to market a book? According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from six months to two years, it all depends on what you want to get out of it.
Ideally though, you should plan to market your book ongoing — if, that is, being an author is a career choice and not a hobby. If it’s a hobby then don’t put any more time into it than you have to, or you might not choose to market it at all. For some, having the finished book is sufficient. But generally authors don’t write and publish a book just to see it “done;” they publish it to further dreams of seeing their careers flourish. If that’s the case then your marketing plan should last as long as your career does and hopefully, that’s a really long time.
But how long should you stick to marketing one book before moving onto the next? The answer depends on a lot of things. Topic, for one, will often drive the wheels of a campaign and it’s often said that the best way to market your first book is with your second and third and forth and well, you get the idea....
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