How One Great George Street doubled their web traffic from accessible design
Over the space of a year, central London conference centre One Great George Street has more than doubled their web traffic from re-designing their website to make it more user friendly and DDA compliant. To gain better search engine positioning and hence increase traffic further they have also embarked on an SEO project.
Who are One Great George Street?
One Great George Street is an elegant and historic central London conference venue. Situated in the heart of Westminster the venue has 19 rooms suitable for a plethora of events, from conferences to meetings; training sessions to product launches, awards dinners to private fine dining and the venue is also available for exclusive use for weekend wedding receptions. With modern and traditional rooms and the capacity for 6-400 guests, theres a room for every occasion.
Although a well known and established conference venue already, in 2004 it was felt that the corporate image needed to be updated to better reflect the prestigious nature of the business. So, along with a new logo and new brochures an access-friendly website was...