Designing a web site that get results can take time to complete and the best results are gained when you are fully involved and prepared in the process.
Making your company an attractive and popular is more than just placing a picture of a product or a description of a service on a web page and publishing it to the web. There are a lot of issues that need to be addressed to ensure success.
Primary market research
Strategic marketing provides the structure that helps assemble the information through which the company understands its customers. This is the information needed in order to sell successfully. Hence before beginning any development work, it is important to have a clear picture on who the customer is and why they are likely to buy. In describing the target customer, such factors as gender, age and socio-economic group are essentials while further information such as technical capability and language level can also be useful.
Including this information in your design briefly puts the web site designer in a much better position to produce a site that the end user will feel useful and comfortable with.
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