Advertising your web hosting site
Any new web host will realise that there is a lot of competition in the web hosting industry and it can be hard to establish yourself in the market. I think to succeed as a host you must offer a quality, reliable low cost service to your clients.
No matter how good your service is, if people do not know about your hosting business you will find it hard to break even each month. Every successful hosting company has a well thought through advertising plan. There are many types of advertising available for a host to use to generate new sales.
Search Engine Advertising
Many internet users have used a search engine before to find information, a product or service and for a web site search engines can generate a lot of revenue. As a hosting company it is no different, many new clients can come from search engines.
To take advantage of search engines a host must receive top ranking for popular search terms such as hosting, web hosting, shared hosting and reseller hosting. However this can be a very difficult task, as these keywords have a huge amount of competition for the top ranks.
There are two main types...