Every website listed in the search engines has a position, or ranking, and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your websites in a good position, then the next youre wondering what happened to it. Staying on top of this situation is a must for any SEO professional you need to become a search engine ninja. If thats what you want to do, then you need to keep these things in mind at all times:
1. Good SEO requires frequent updates and ranking checks.
You might have a good spot today, but all it takes is for a few new sites to open, and before you know it youre back down at the bottom. If you pay attention to your rankings, then you have a shot at fixing things that go wrong before your rankings fall too far.
2. You should check all your links weekly to make sure they work.
Maintain high-quality, relevant reciprocal links and check them weekly to make sure theyre working. Remove any dead links, as search engine crawlers may mark you down if they find them on your site.
3. Tweak and assess your website on a daily basis.
You need to continually assess and tweak your...
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