To some people, selling just comes easily; it happens naturally. They get out there and within a few hours they have a full order book. How do they do it? The key to successful selling is finding a formula or framework that works, practicing it and sticking with it.
One such framework that has been around for many years and proven to work is A.I.D.A. Its a great 4 step way to boost your sales and is easy to put into practice. What does it stand for?
Attention
Interest
Desire
Action
Whether you are selling face-to-face, by direct mail or web site, this formula will increase your chances of converting prospects into customers. In this article well look at how following this formula can boost your sales letter responses and increase your conversion rates on your web site.
Attention
When people receive sales letters or visit web sites, their first action is to scan the page to see it applies to them. Before people will go into the body of your sales letter or web site, they have to see something that grabs their attention. There has to be a clear prompt that will make them sit up and want to...
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