The aim of a sales page on a website is to give your customers only two options; buy your product or leave your website. Why let them leave without giving yourself another chance to sell to them? You don’t have to… You can set up a system which will give you many opportunities to sell your product or service to each single visitor to your sales page.
The secret is to use what is known as an autoresponder which is an email utility you can use to save the contact details of your visitors and then to send them emails at set intervals.
To make use of an autoresponder you can either use the services of a third party supplier or you can purchase and install a script onto your website. To begin with it’s a lot easier to use a third party autoresponder.
Irrespective of whether you use a third party service or your own script, you will have to use a form to capture your visitors contact details. This form can be built into any HTML web page be it your sales page, or a page designed specifically for use as a popup.
The underlying concept behind the use of autoresponders is that people rarely buy on their first visit to a website. Research...
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