When designing a web site, most of the web designers give attention to two major factors; the design, i.e. the graphics and logos of the site, and the content. However, colour too plays a very important part in the design of a website as it defines the mood and emotions of the visitor and reflects your identity and image branding.
Colour can be classified as a form of symbolism. This is why we often say a person is green with envy or perhaps red with anger. Colours play a great deal in affecting us psychologically and can thus stimulate our appetite and also suppress it. There are strong colours like red and orange, and peaceful colours like green and blue. So depending on the mood and scheme of the website, colours have to be chosen wisely.
Modern computers are capable of displaying millions of colours on the screen. However, web design is limited to only 216 colours as Mac computers and PC’s both use different colour palettes that are common to both. These 216 colours are considered to be ‘web safe’ meaning that the web site colours look fairly consistent on different computers, be it Mac or PC, different operating systems and even different...
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