Mothers of newborn babies are used to being asked, Whats your babys name? As innocent as it may sound, the deeper question behind the question is: Did you give any thought to your childs name, or did you just pick something out of thin air? I submit to you, that there are millions of babies around the world who will grow up with names that people wont understand, with no meaning at all, names they themselves dont like. Many of them will eventually apply for and legally change their name.
Think of your book as your baby. This is not to belittle the birthing process, because after almost losing both my wife and daughter during childbirth on November 26, 1983, I believe that nothing can really compare to it. However, there are some parallels. As your book is born in your heart and makes its way out of your womb, and you finally announce to the world that it is here, how will the name you give it affect how it is received by total strangers? Will they eagerly embrace it, or will they be like a calf staring at a new gate?
Every advertising guru Ive studied talks about the importance of a good headline. Claude Hopkins states: The purpose of the headline is to...
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