Advertising flyers are definitely the most cost effective marketing tool you can use to spread out the word on your business. You can hand them out, post them, hang them up, or even leave them where your clients and prospects can get them.
The beauty of it is that you could either do your own advertising flyers or get a flyer printing company to produce them for you. Either way, you need to consider some of these things to help you create the most hardworking tool that can win your clients for you.
Pictures do paint a thousand words
They do paint a hundred and thousand words that your flyer printing copy may not be able to. Use photos and graphics to emphasize your benefits. You can either scan your photos or you can look at stock graphic images available in software and on the Internet. Sometimes theyre free but most of the time you could buy them for a minimal fee. Just remember to choose the image that would most likely help you make your message clearer and simpler for your target readers.
Provide guarantees that you can actually deliver
Do not, and I mean ever, include claims in your ad that you cant actually deliver. Your readers will know...
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