In the last article we talked about why informational products are the best type of products to sell online. An informational product can be a digital book (known as an e-book), a digital report or a white paper, a piece of software, audio or video files, a web site, an ezine (electronic magazine), or a newsletter.
Any product that’s informational, instructional, or educational in nature can be considered an info product.
If you missed last week’s column you might want to un-line your birdcage long enough to read it first so that you have a thorough understanding of what we’ll be discussing this week, which is how to create your own info product.
As covered in detail last chapter, here are a few of the reasons why information is the best product to sell online:
* It’s fast to create, fast to market
* There’s no inventory to stock
* The startup costs are low
* You can automate the sales and delivery process
* There are no shipping and handling charges
One of the best things about information products is that you don’t need a product designer or a manufacturing plant to crank out the...
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