In last weeks article, we talked about why your small business needs a press kit. Because theyre not just for the press, I prefer to call them small business information package. To recap, you need a small business information package to augment your business card, which has only limited information about you and your company.
Your small business information package is the printed materials to give or send to prospective clients to tell them who you are, where you are, how to contact you, what you do, how to buy, and why to buy from you instead of your competition.
This week, were going to discuss what you should put inside your information package. For all intents and purposes, anything that promotes your company can go inside it. Some of the more common things include:
-> Business card
-> Small business brochure
-> Letter of introduction
-> Product or service review
-> Price list
-> Press releases
-> White papers
-> Recent articles written by you or about your company
-> Biography of key officers
-> Flyers, coupons or direct mail pieces
-> Information pamphlets
So, lets talk a bit...