Everyone can name some of the most common marketing tools, but how to define marketing tools for online shops? Its not quite as simple as saying email, which seems to be the favorite form of spammers. Flyers, ads, and billboards are obvious definitions of offline marketing tools, but lets take a look at some of their online equivalents.
Email is actually a marketing tool that can be useful as long as you dont overdo it. Dont spam anyone who hasnt asked for information from your business, especially with a mass mailer that goes out every week. What is acceptable is to create a mailing list that your customers can opt to join and have the option of leaving at any time.
Another perfectly acceptable way of using email as a marketing tool is to put information about your business in the signature portion of each message. You wont have room to say too much, so most people simply list their company, their website, and sometimes the address or phone number. This way, everyone you email gets a small reminder of your business in a non-obtrusive way.
If you want to define marketing tools that reach more than those whom you regularly email, you might think of message...
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