Search engines favour well designed web sites with plenty text content for their top rankings. Here’s some tips on how to design a web site to be ranked at the top in the search engines.
Text Content
The cornerstone to your web site is the text content. Make sure the site contains plenty subject matter right from the start. Your home page will introduce and describe the content of the site while each section goes into more detail on the relevant subject.
When adding text content to your site, identify the key search terms and use them in context. Where possible highlight the search terms by placing them in bold text or within H1 tags. This makes the key search terms stand out so that search engines mark them as being important.
Frames
Although all search engines claim to be able to navigate frames, they still complicate matters. The best advice is to avoid frames entirely. Framed sites are listed in search engines, but no matter how many tricks are employed, they never seem to get listed as high as their non-frames equivalent.
If you have a frames based site, consider rebuilding it without frames. You’ll see your listings...
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