Once you’ve made the decision to go on the trade show circuit, suddenly your heart starts pounding, you feel a little dizzy. Now you have to have a trade show booth! Questions start swirling through your head and you get a somewhat queasy feeling in your stomach.
Relax. You already have the key to a compelling trade show booth: your company. Now all you have to do is come up with a design that fits it.
Before you start panicking again, think about your letterhead and logo (you do have those, right? RIGHT?). Usually, companies will use the same colors and many of the same graphics they use in their marketing materials for the foundation of their trade show booth design. These are essential parts of a great trade show booth because you want the booth to stay within the overall branding of your company.
Now think color. You want to reel them in, and one of the easiest ways to do this is to have an inviting-or bold-trade show booth out there on the floor. You want to keep the colors balanced for aesthetic appeal. If your logo is primarily red, then go all out and use a red and black color scheme. Red and black are power colors that make people...
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