Stop your expectations from sabotaging cold calls.
Sales pressure is a mighty saboteur. And it comes in all shapes, sizes, and flavors. Beginning any conversation with the anticipation of a sale puts the whole conversation under pressure. This doesnt normally create good outcomes. It usually triggers pressure, resistance, and tension.
People have received so many calls with such a strong focus on sales that they respond in a defensive manner to any sales calls at all. If you can release your expectations while making a cold call, youll diffuse the underlying tension that comes with sales pressure. And youll be surprised how often others will welcome talking with you.
Most of us truly believe that our product or service can help others, so we assume that anyone who fits the profile of a potential client should buy what we have to offer. Isnt that one of the first things we learn in our sales training?
But this is a recipe for disaster when it comes to cold calling. When we make a call assuming someone will be interested, weve automatically moved into expectations. No matter how well camouflaged they are, sales expectations block the flow of natural...