RSS marketing is quite different and unique as compared to most of the other internet marketing tools or technologies. In RSS marketing, success or failure lies in the hands of the consumer or the internet user. Although this may sound scary from a business perspective but at the same time there are certain advantages.
There are some online businesses that have garnered a good click-through-rate varying from 7% to 10% using RSS feeds and this means that it has actually outperformed various other mediums of online advertising. Of course this number cant be reached overnight. There has to be a strategy in place and the execution has to be perfect to derive such a high click-through-rate.
For those who have not been able to capitalize using RSS marketing and for those who are new to RSS marketing, here are some tips that will definitely help you in leveraging consumer control in RSS. The tips are as follows:
Feed characteristics
There are many websites who have their feeds while others dont. It is not necessary that the feeds in the websites that have them will be created equally. There are quite a few variables that have to be considered during content...
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