If you are reading this article then it is safe to assume that you want to expand your business by leaps and bounds. A great way to strengthen your business is to write a book and sell it. Sounds simple enough, right? Well, writing a book may be the easiest step for you because selling your book requires knowing special promotion techniques geared towards your book. Lets look at different ways you can promote and sell your book that have proven successful for many entrepreneurs just like yourself.
First, set your book up to be a lead generator. An increase in leads will allow you to expand your business by leaps and bounds. When you sell your book, collect the name and contact information from your customers. This begins the relationship with your customers and increases your quality mailing list. You can send free items, such as bonus reports and CDs, to entice your customer to purchase more products.
Second, your book should have your website and contact information in it. Encourage the customers to visit your website for free information. At your website you can capture their personal information on a power squeeze page. Customers can also...
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