No matter what the technology is behind your home business, you are going to have to figure out eventually if you have a market that should be online, or one that is going to be best locally served. There are home businesses that work well online, and there are others that dont rely as much on online services because what they are doing is something that caters to the local crowd. So, you have to decide where you belong, and then you have to figure out how to market yourself from there.
Where Do You Fit?
The first thing that you have to figure out is where your customers are going to be. Are you opening up a day care or a hair salon that is going to rely on people in your home town to be your clients? If this is the case, then online marketing is not going to be what works best for you, you will instead do much better if you can be localized. So, this is going to be your first decision.
If this is the case, you are mostly going to want to have print media. You can have a website, and you should have one, in todays day and age, but if you are looking for people in your home town, you are going to need lots of things like business cards, posters, bill...
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