How to Find Those Niche Markets Your Business Can’t Afford to Overlook
How many niche markets are perched right under your nose? …markets you’ve been overlooking? Hey, take a look at the customers you have right now. Are there any groups that stick out in your mind? Now let me ask you this…Do your advertisements and sales cater to any of these groups?
When I say niche markets, if small businesses, nurses, or homeowners comes to mind… you’re thinking too broadly. Exactly what is a niche market?
Niche Markets Are:
1. Individuals within a group that you can identify by the same interests and needs.
2. Individuals who are looking for your product.
3. Individuals you have the ability to compel to do business with you, rather than your competitor.
4. Individuals that you can easily reach
5. A group that is large enough to do the amount of business you need.
6. A group that is small enough to be overlooked by your competition.
The greatest value of niche markets is that they enable you to target your sales messages precisely. And yes, the more narrowly you define your...
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