Whether you are first entering the field of website marketing or you have been using techniques like pay per click advertising and link building for a while, the need for good keywords that are relevant and attractive to search engines cannot have escaped you. Keywords bring searchers to your site and ensure that people who are looking for your services will find you. Finding the right keywords for your site and your web resources is something of a science and requires some thought.
The first set of keywords you will come up with are fairly easy, but remember that coming up with keywords that are too broad won’t help you at all. There are plenty of other similar services that are using those same keywords and the last thing that you want to do is to disappear into the crowd. Not appearing on the first page of a Google search or even appearing further down the list can make your traffic suffer. When you use keywords that are too generic, you’ll find that unless you are very lucky, you are not getting the hits you need to survive doing business online.
Similarly, you want to make sure that your keywords are not overly specific. While specific keywords...