Freelance copywriting already covers a wide range of media, such as television, radio, magazines, brochures, direct mail, and SEO copy. In fact, every word in every brochure, advert, website and leaflet you see is written by the copywriter. Before, copywriters were restricted to being in-house or by marketing / PR firms; but now, many freelance copywriters offer their services globally.
Working on a freelance copywriting job can be stressful. Just like all freelance jobs, freelance copywriting means you have to sell or market yourself, meet all deadlines or complete a job on time and on budget by making use of your skills and knowledge.
Being a copywriter enables you to choose a specific or particular market sector or product. To become a successful copywriter, you should have the ability to research a certain topic, while understanding your clients and target customers.
Aside from having excellent research skills, you also have to have imagination and creative flair to keep your ideas running while keeping your clients happy.
BECOMING A COPYWRITER
As with writing many types of copy, there are also different types of copywriters with various...