You will probably gain nothing by advertising your internet business to people who do not own, or spend very little time on the internet. Marketing has come a long way with the growth of the internet and advertising has to be aimed at potential customers. While offline advertising can pick up a few extra hits from people who have never heard of your website business, the best place to advertise your online business is online.
Look at it from the point of view as your website advertising being a billboard along the side of the road. Regardless of the quality and message on your billboard if no one drives down the road, it is a waste of money to keep it in place. The whole idea behind internet marketing is to put the advertising effort on the well traveled road and to obtain internet customers that road is the digital highway. There are many proven methods to succeed at internet marketing and even more ways to fail.
For an internet business, traffic means sales. Online, it is all about the traffic and rerouting potential customers to your site should be your goal. Whether you do it through pay per click programs, affiliate marketing, search engine marketing or...
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