The success of ad campaigns are not easy to gauge since you dont have any formula to help you in computing just how much of your postcards for example, has been converted into dollars. However, you may always apply trial and error methods but even this will not provide you with the exact figure of how much you have earned from your ad campaign. The trial and error method will only provide you with a rough estimate of how much returns in terms of sales your ad campaign has brought your business.
Some may tell you that you can assess or monitor your sales by the number of new customers that your business is getting everyday. But just how many business owners really do this? Probably very few and only those with very small businesses wherein their customers are composed of a couple of number of friends, relatives, neighbors that the business owner really gets in contact with most of the time. So just how would a business owner knew that the customers are new? There really is no way of telling unless of course the business owner religiously checks on her surveillance camera and take note of not so familiar faces that enters his establishment. Lets face it; its very hard to...
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