Does your business get a lot of email inquiries? You know the type I mean – where all the information you have of the enquirer is their email address.
Isn’t it frustrating when you reply to the email and hear nothing back? Then you send a follow up email and still nothing! Finally in desperation you send a third email with your best price and nothing nada nil response!
You finally give up out of sheer frustration. So how is it possible to turn this type of inquiry into a sale?
Don’t give up hope yet as I have some possible solutions. Instead of responding with a sales pitch straight why not ask some questions first?
Possible questions include:
How did you find our company details?
When do you need delivery?
What number can I reach you on?
Who do you currently buy from?
Why are you thinking of changing suppliers?
How often do you place an order?
What are your views on X, Y & Z?
Your aim surely has to be to elicit a response and if possible further contact details like a phone number. By responding with a question, you can gauge the level of interest and avoid wasting precious...
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