HEADLINES are one of your biggest weapons for getting MORE PEOPLE TO NOTICE YOUR ADVERTISING, for whatever medium you choose to use. Now you are using headlines, aren’t you? And NOT your logo – that’s not a headline. Only one person cares about your logo, AND THAT’S YOU.
Whereas a headline is something every single one of your prospects will be glued to like a kid on a cartoon. Whatever you’re writing, you’ve GOTTA HAVE A HEADLINE. But here’s the deal, there a are good headlines and bad headlines, so I’m going to give you an absolute killer template headline that you should use THIS WEEK in your business.
Remember, a headline’s goal is to do one thing only – STOP YOUR PROSPECT IN THEIR TRACKS AND LOCK THEM ONTO YOUR AD, and some people say you only have 1.5 seconds to catch their attention, so you need to make it good!
Master copywriter David Ogilvy has said… “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.” So if you’re using your own logo at the top of...
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