How do you know what to pay for web design? Do you go strictly on what you can afford or what you need? Web design is the creative presentation similar to the printed brochure, but that is where the similarity stops. Unlike a printed brochure, your web site is interactive. It is seen by millions of people. It is not limited to the hundred or even thousand that your sales people send and use as a leave behind after an in-person sales presentation. People visiting your website can respond instantly in ways other than a telephone call. Visitors can buy your products and services immediately. These are just a few of the differences.
Most people know about these differences. But when deciding what to pay for your website, these differences make a good yardstick. Another consideration is to weigh the outcome you want from your website.
1. Use your company brochure as a yardstick.
Let’s not make this comparison using an investment in the popular tri-fold brochure. That’s like comparing apples to oranges to use a tired old cliche. No, let’s use your company’s capabilities brochure. Say you ordered copywriting, graphic design and printing...